Karl Jenkins

Music Appraising

As previously mentioned, some of the music
written by Karl Jenkins has been used for
commercials. Listen to the following example of
the piece of music called Adiemus. A portion of this music was used for the Cheltenham and Gloucester Building Society commercial.


Excerpt from Adiemus - Songs of Sanctuary

Cheltenham and Glouceser advert
An image from the Cheltenham
and Gloucester advert

Listen to the music again only this time consider the following points:

  • Texture
  • Instrumentation
  • Feelings and emotions
  • Any other points of interest

What did you notice? (Click here for answers)

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