Karl Jenkins

Music for television commercials

  • Some of his compositions have been used for commercials such as Delta Airlines, Volvo, Renault and the Cheltenham and Gloucester Building Society.
  • One of his most famous compositions is called Adiemus which was used for both the Delta Airlines Commercial in 2002 and the Cheltenham and Gloucester Building Society in 2003.

Cheltenham and Gloucester Building Society


Cheltenham and Gloucester advert

 

Some of the features which can be found in the music of Karl Jenkins are:

  • Phonetic text
  • Ethnic rhythms
  • Classical in form
  • Modal harmonies
  • Celtic influences

The pictures opposite show a variety of album cover designs used for Adiemus.

Album cover designs for Adiemus
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